The Power of the Automotive Brand: #DesignLUX Looks Into Automotive Lifestyle Branding

Last week, dear reader, you may have come across our post and, of course, noticed just how quiet the blog and Twitter and #DesignLUX was.  We made the pilgrimage to the mecca of automobiles - Monterey Auto Week.  Five days of introductions, parties, test drives, and ogling; one hand holding a camera, the other a glass of champagne.

But just like any other good thing, Monterey Auto Week has come to a close and the team at DCoopMedia is back in the office.  And more so, we're ready to chat!

When it comes to luxury products, especially high dollar luxury products, there is one thing every marketing and sales executive knows - you can't simply sell a car, you must sell a lifestyle.  People aren't simply plunking down six figures for a hunk of steel, rubber and glass - they're buying into the mystique, the exclusivity, the perceived ideal that surrounds that particular automobile.  In more recent years, automotive brands have furthered that notion by actually collaborating with other brands and developing in house design teams to create the products that further the perception.  Everything from watches to furniture to clothing to kid's products.

Join #DesignLUX Thursday August 21st at 1pmPT/4pmET as we dive into the world of automotive branding and the luxury products that they put their name too.  Bonus points if you wear something to the party with the logo of your favorite car brand!

Thursday, August 21st at 1pmPT / 4pmET

DCoopMedia was not compensated for this post.  In the art of full disclosure, the DCoopMedia team was the guest of Bentley Motors, Rolls Royce Motor Cars, Jaguar, Range Rover, and Lamborghini for a number of events during the course of Monterey Auto Week.  Images courtesy Bentley Motors [5], Bugatti [7], Porsche Design [1] Audi USA [4,6], BMW USA [3], and Zanotta Design [2] and may not be used without their permission.

What's Going to Trend? Bill Indursky Spills the Beans During Interior Design Camp

Those who know me know just how much I hate to camp. 

It's a fairly well known fact that my idea of roughing it is an entire family of four crammed into a tiny hotel room with just one bathroom.  As they say, however, there are exceptions to every rule and I have, on a number of occasions, found myself spending two and a half days with super designers Lori Dennis and Kelli Ellis at their periodic Interior Design Camp.

This year's camp was, perhaps, the hottest instance of Design Camp of them all - it was held in none other than Las Vegas.

Though each Camp is quite informative and chock full of the information every interior designer needs to grow their business, my favorite session is, without a doubt, the introduction of upcoming trends by Bill Indursky of Design Life Network.  He is quite simply a wealth of information.

So just what does Bill project as the upcoming trends?  Since I'm so nice, I thought I'd share the basics of his research along with a few choice examples taken from my various travels.


"Spacesculpt"
Chunky Qualities | Volumes within Volumes | Squished & Deformed Volumes
Warped Planes | Neon Pastels | Big Balls


"Sacred Simplicity"
The Principles of Design, Altered | Familiar but New | Delft & Blueware
Wood in its Raw Forms | Mixed Metals


"Peasant Times"
Over the Top | Rococo | Florals | Romantic Notions of What it's Like to be Poor
Florals are Coming Back | Collected Living


"Transformative States"
Solids + Liquids | Transforming Elements | Spatial Ambiguity | Grunge
Fractal + Crystal Forms | Defining Space with Light


For more about Bill Indursky visit him at his website, Design Life Network, or connect with him Twitter @BillIndursky.
For more information about Interior Design Camp and the upcoming Camp Schedule, pop over to their site HERE or connect with them on Twitter @TheDesignCamp.

 

DCoopMedia was not compensated for this post.  All images copyright DCoopMedia and may not be used without express permission.

The Time Has Come - Monterey Auto Week

For those of us that treat luxury automobiles like a religion all of their own, there becomes one week every year that is, quite simply put, a visit to the proverbial holy land. 

That event is Monterey Auto Week.

For those that don't know about this event, the short version is that it is literally a full week consisting on nothing but exotic vehicle introductions, car shows, parties, record-breaking automotive auctions, and finally culminating with the ultra amazing Pebble Beach Concours d'Elegance.

This year's events, like the years before promise to bring to Northern California the very best the automobile world has to offer. Of course, DCoopMedia and the team behind theTwentySIX will be there, attending a number of special previews, parties, and special events - sending your way first looks not just of the newest introductions from the likes of Ferrari, Aston Martin, Jaguar, and BMW but also some of the finest examples of vintage and collectible automobiles on the planet.

Follow us starting Wednesday, August 13th where we're live from the Gordon McCalls' Motorworks Revival at the Monterey Jet Center on through Sunday from the Lodge at Pebble Beach and the Concours d'Elegance.  We'll be posting daily from our Twitter account @dcoopsd using the hashtag #DesignLUX, from our Instagram account @dcoopsd, and to our Facebook page D'Scoop

Once we're back, be sure to catch our follow up coverage including exclusive photos and interviews in the Summer 2014 issue of theTwentySIX, due out at the end of August.

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Will you be there?  Be sure to shoot us a Tweet or a message.  My team and I would love to meet you in person and perhaps share a glass of champagne or maybe a test drive around 17 Mile Drive.

DCoopMedia was not compensated for this post.  All images shown courtesy Bentley Motors, Maserati, McLaren,

What Happens in Vegas...Is Talked About on #DesignLUX

For those who don't already know, your fearless leader is a native of Sin City.  That's right... I was born in good ole' Las Vegas, Nevada.  Some say I emerged from the womb with feathers.

Showgirl style.

While cruising the Las Vegas Strip last week during Market, I spent quite a bit of time reminiscing.  So much of the Strip has changed since I made my appearance in 1981. In fact, there really isn't anything left from my childhood.  Las Vegas is in a constant state of flux.  The old must be replaced with the new.  It can easily be said that Las Vegas is an amalgamation of every architectural style available in a designer's toolbox.  And all of it is meant to convey a sense of luxury - that the visitor is King.

Join #DesignLUX Thursday, August 7th at 1pmPT/4pmET as we explore the Quintessential Las Vegas - the architecture and design that has made the City that Doesn't Sleep the attraction that it is today.  The architecture of the original Dames of the strip and the innovative designs of the palaces of today. Be prepared to share your favorite Las Vegas architectural & design hot spots.

Thursday August 7th at 1pm PT/ 4pm ET.

Images copyright DCoopMedia and may not be used without permission.

Let Them Have.... Bread? Baguette Tables by Studio Rygalik

In the house of DCoopMedia, I'm pretty much the only person who eats anything with a healthy amount of carbs.  Things like fresh home-made pasta and flaky croissants are just vices I'm not quite willing to give up in the quest for making my body the "Eternal Temple". 

Then again, I drink Diet Coke like it's going out of style so I might just have failed this task right out of the gate.

What this all means is that because the Better Half has been in a constant state of Diet since the change of the last millennium and because gorging myself on all two feet of flaky crispiness that is the French baguette will do nothing for my own lady like figure, I end up with a lot of stale bread.

And it's not for lack of wanting to eat the entire loaf it's just that the perfectly fresh baked loaves tend to last maybe a day tops.  So just what does one do with their uneaten yet oh-so-treasured loaves of French tastiness? Feed it to the birds? Sword fights?  Save them for Thanksgiving stuffing?

Although meant to be a social commentary on the amount of food wasted on a daily basis, the Baquette Tables created by Studio Rygalik for Vienna Design Week Laboratory might be just the perfect solution.

Though the fresh baked aroma has all but disappeared from these tables, there is something in me that just wants to slather their tops with butter and begin to gnaw.  What are your thoughts?  Quirky? Crazy? Or just plain nuts?

DCoopMedia was not compensated for this post.  Images courtesy Studio Rygalik.