MONTEREY AUTO WEEK : A 2016 PREVIEW GUIDE
DCoopMedia, LLC (In House)
For 66 years, the quiet seaside town of Carmel and her sister city to the northeast, Monterey, has welcomed automotive enthusiasts and professionals alike from around the world to what is easily the world’s premier showcase of automotive design and technological prowess.
It goes without saying that the events of Monterey Auto Week offer visitors more than the lion’s share of opportunities to view (not to mention smell, hear, and possibly even touch) the very best that the motoring world has to offer. What began as an exhibit of just 30 vehicles, held as part of the annual Pebble Beach Road Race, is now the most important week in the automotive calendar.
The Auto Week Preview is a comprehensive guide book to the events of the week and offers readers at all economic levels a chance to share in the lifestyle that has come to surround California's premier automotive showcase. The guide was distributed digitally and in print before and during the week's events.
Art Direction, Copywriting, Editing, Photography, Print Design