Camp Ronald McDonald for Good Times

Nestled in California's San Jacinto Mountains in picturesque Idyllwild, Camp Ronald McDonald for Good Times provides the traditional camp experience to children diagnosed with cancer. 2017 marks Camp's 35th anniversary, a major milestone for the organization. As part of the charity's desire to avoid the guilt ridden advertisements so common in the giving community, DCM was commissioned to develop a series of six graphics depicting a series of fun facts gathered from Camp's history. To date, the collection of illustrations have appeared in the brand's social media channels, a 6-month calendar, and postage.

Art Direction, Graphic Design, Illustration