The Open Road - The Fiat 500 by Gucci
Alternate: "Dude, Is this my Car or my Handbag?" Here's the deal. You'd never know by looking at me but I grew up with muscle cars. It's true... behind my BMW exterior (loyal owner for 9 years and running) I love the sound of a 356 or a GT roaring to life, the fumes of 1960's exhaust spewing out of polished stainless steel tailpipes, the sound of the B-52's going to a Little Ole Place where.... I can't help it. My father was a big aficionado of the vintage vehicles. And not the wood spoke, hand built cars of early times but those big muscly gas guzzlers he envied during his teenage years. The result was a twelve year restoration of a 1969 RS Camaro (I think that really was where my college tuition was spent). Even I had my share of time spent behind the wheel pumping the pedal when he installed disk brakes in place of it's original drums. He still has that car and although they've owned it maybe 29 of my 30 years on this planet, I've never driven it.
Dad says it's because I might scratch it. Mom says it's hers. I still say park it in my garage and we'll see.
Anyway... Where was I going with that one? Man I always get lost early in my posts. Oh yeah....
Since Henry Ford put the first wooden spoked radials on his Model T (don't worry... I know Benz made the first move with their vehicles; the commercials are always reminding me) the automotive industry and the fashion industry have dipped their feet into each other's pools. We've seen Eddie Bauer partner with Ford for their Soccer Mom edition Ford Explorer (ok so we all know that they were trying to get the manly men crowd but you know the wives latched on to that robotic stitched leather and said MINE!). There is that insanely famous, drool worthy Hermes edition of the Bugatti Veyron (seriously if I had $2.6mil to pony up and the closet space to store it....). And surprisingly, Prada teamed up with Hyundai to create a limited edition Genesis. I mean, fashion and vehicles... totally awesome right? Get's the men to appreciate those luxury goods and gives the ladies something a little more posh then their Honda Civic to carry around their $1,500 handbag. But the problem has always been the numbers game. You see, sure those Bauer Ford Explorers were cheap... but hell, everyone and their mother had one in the parking lot in that very typical deep metallic green with gold stripe. And then the Bugatti... I just don't have $2.6mil lying around (and if I did, that's a crapload of Birkin Bags my friend!). And that Prada Genesis? Doesn't even exist in the US (we yanks always get gypped when it comes to the automotive industry... except in price).
Finally.... One of these luxury manufacturers got the point. Surprisingly it was one of the ones I'd least expected to partner with a vehicle that is actually relatively affordable AND chic. And even better, you know that you might just be the only one in your zip code to have one (rather than parking yours next to the one your babysitter drives). Gucci. Fiat. Black and green and white and red all over. A sexy little cabrio that matches your loafers, wallet, and the little handbag you picked up in Milan a few years back. Or maybe you picked it up on Canal Street and still say you picked it up in Milan. No matter. I won't tell your secret.
So seriously, I'm not going to bore you with all the details about motor and tire size and blah blah blah. What I will tell you is that it comes in black or white with that quintessential Gucci stripe. It has a little Gucci logo. Little Gucci G's on the hubcaps. Leather with that awesome stripe inside. And did I mention the Gucci logo? It's total Gucci. Not kidding you.
Ok.... so I know you're all asking (because you know you want one). How big does one's closet need to be to park it? I mean, you can't exactly pull this little number into the garage right? I'm calling California Closets right now.
For more information you can swing on by the Fiat 500 website at 500bygucci.com