enLocation | Hotel Droog : Amsterdam

A momentary lapse in reality.  Snowy blue mushrooms dripping with icicles.  Yellow flowers bending from the weight of a winter snowfall in an otherwise fantasy garden.  A man with a coif that can only be described as billowy and sinuous serving tea with golden spoons from a singular bedroom devoid of ornament.


The Hotel Droog, a visceral reflection of all things design in Amsterdam.  An exhibit of whimsy and curiosity.   A space devoid of anything that doesn’t otherwise inspire an occupant to stop and giggle.  To gasp.  To take in a breath of color in a white winter day.


This is a real life sketchbook.  The thoughts, madnesses, addictions of Dutch designers come to life.  A hint of color. A splash of kitties.  A celebrity-politco interpretation.

With macaroons.

And only one singular hotel room to speak of.

“How do you know I’m mad?” Said Alice.

 "You must be,” said the Cat, “or you wouldn’t have come here."

 Hotel Droog | Amsterdam
Staalstraat 7B

Photos copyright DCoopMedia and may not be used without permission.

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