What Does One Do With 26,000 Gummy Bears? Make a Mattress of Course!
As my father likes to say "The only thing that comes to a dreamer is a whole bunch of sleep".
Growing up, both my sister and I were quite used to his quips, usually related to the power of hard work and paying attention to details. For the most part, he was right. But for Craig Fruchtman, owner of New York City's Craig's Beds, dreaming big turned into four weeks of sticky work for his creative team. The result? A fantasy mattress illuminated by thousands of multicolored gummy bears.
To celebrate the launch of the retailer's new bed in a box - The Craig's Bed by Summerfield - Fruchtman collaborated with Hissa Igarashi, stylist and editor-in-chief at TWELV Magazine, taking inspiration from Igarashi's famous gummy bear dress for Alexander McQueen with the hopes not only of inspiring people to pursue their own unique big city dreams but to also represent Craig's Beds willingness to go above and beyond in their pursuit of great customer service.
Forget about your Sleep Number. 26,135 is the number you need to remember. For the ultimate in Sweet Dreams, the Summerfield Gummy Bear Bed, the result of Igarashi and Fruchtman's tasty collaboration, makes use of 26,135 gummy bears, not including the 500 or so bears consumed during the design and build of the whimsical, cavity inducing bed. I'm not entirely certain if a bed of this nature would bring sugary dreams or nightmares to New York City dentists.
The bed, for those interested in catching a glimpse up close and personal (just no licking!), is on display at IT'SUGAR in NoHo, eventually to be sold with proceeds benefiting Mount Sinai Center for Cognitive Health at the Department of Neurology Icahn School of Medicine, further advancing Alzheimer's research.
Be sure to scroll down for a video detailing the Gummy Bear Bed's design & construction!
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