The Power of the Automotive Brand: #DesignLUX Looks Into Automotive Lifestyle Branding

Last week, dear reader, you may have come across our post and, of course, noticed just how quiet the blog and Twitter and #DesignLUX was.  We made the pilgrimage to the mecca of automobiles - Monterey Auto Week.  Five days of introductions, parties, test drives, and ogling; one hand holding a camera, the other a glass of champagne.

But just like any other good thing, Monterey Auto Week has come to a close and the team at DCoopMedia is back in the office.  And more so, we're ready to chat!

When it comes to luxury products, especially high dollar luxury products, there is one thing every marketing and sales executive knows - you can't simply sell a car, you must sell a lifestyle.  People aren't simply plunking down six figures for a hunk of steel, rubber and glass - they're buying into the mystique, the exclusivity, the perceived ideal that surrounds that particular automobile.  In more recent years, automotive brands have furthered that notion by actually collaborating with other brands and developing in house design teams to create the products that further the perception.  Everything from watches to furniture to clothing to kid's products.

Join #DesignLUX Thursday August 21st at 1pmPT/4pmET as we dive into the world of automotive branding and the luxury products that they put their name too.  Bonus points if you wear something to the party with the logo of your favorite car brand!

Thursday, August 21st at 1pmPT / 4pmET

DCoopMedia was not compensated for this post.  In the art of full disclosure, the DCoopMedia team was the guest of Bentley Motors, Rolls Royce Motor Cars, Jaguar, Range Rover, and Lamborghini for a number of events during the course of Monterey Auto Week.  Images courtesy Bentley Motors [5], Bugatti [7], Porsche Design [1] Audi USA [4,6], BMW USA [3], and Zanotta Design [2] and may not be used without their permission.