SMC Design: Confirmed Design Group for Cunard's Queen Mary 2
Queen Mary. Queen Victoria. Queen Elizabeth.
Since 1840, the ships of luxury operator Cunard have held a virtual throne among the cruise ship industry, Cunard's royal family of transatlantic liners, each bearing the name of long-standing British monarch, setting the standard for impeccable service and classically designed, refined interior architecture not to mention bringing some of the world's largest water going vessels to market.
The Queen Mary 2 sits at the pinnacle of Cunard's fleet and is the culmination of 175 years of maritime history. Launching the next chapter in her particularly famous career, Cunard has announced that she'll undergo a major architectural refit in 2016, tasking London-based hospitality design firm SMC Design with the redevelopment of QM2's interior spaces.
With a history of leading both the new design and retrofit of many of the world's luxury ships, SMC Design is no stranger to the complexities involved in designing for the modern day passenger, their team not only having been involved in the development of interiors for Cunard's Cunard Countess, Queen Elizabeth 2, Queen Victoria, and Queen Elizabeth but also for world-recognized operators Viking Cruise Lines, Crystal Cruise Lines, and P&O. Managing director Andrew Collier holds the distinct honor of having been part of the Queen Mary 2's launch team; QM2 being the first Atlantic liner constructed in over 35 years.
The benefits of this long-standing relationship will certainly help to shape the proposed design direction of the 2016 refit, calling on Cunard's colorful nautical heritage for inspiration. Giving the varied interior environments on-board a clear identity, the refreshed spaces will blend traditional Cunard colors into the Queen Mary 2's more neutral palette. The original Queen Mary, an iconic example of Art Deco design, is also a source of inspiration, SMC Design subtly introducing classic Deco touches and a sense of understated glamour to the world's largest ocean liner.
So just what does SMC Design have in store for the Queen Mary 2? Cunard isn't sharing images just yet but if their recent work on Viking Star with Rottet Studio is any indication, passengers should expect an interiors package that emphasizes clean lines, simple details, and an overall feeling of relaxed glamour.
Cunard's Queen Mary 2 will undergo the planned 25-day, multi-million pound refurbishment from May 27th through June 21st.
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